Norm Bendell's warm and friendly characters have been used with great success in print and/or animated television ads by Perrier, Budget Gourmet, IBM, AT&T, Club Med, British Airways, Microsoft, Apple, Kodak, Novartis, and American Express. Bendell's unshakable calm nature has earned him the distinction of being considered "One of the nicest and easiest people to deal with in the business". His unique ability to capture the humor inherent in human nature has been certified with many awards, and ample recognition within the trade. Drawing upon his experience, Bendell uses his years of working in design and advertising as a major resource for understanding each new problem he is called on to solve. He lives with his wife in Far Hills, NJ.